Ignite This Ish

Overview

We aim create a neutral space that acts as a first base when someone is initially seeking information about a social issue, movement, or significant event related to a social issue.

Philosophy

We believe your core values and beliefs are sacred.

‍The goal is not to change people’s minds, but to allow them the opportunity to make their own decisions as they gather more information.

The Problem

Those seeking information about social movements and those seeking to be heard need a way to learn about different social movements in a way that bridges division and minimizes misinformation.

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We aim to figure out:

Can such a tool mend family conflicts regarding social issues?
Can such a tool reach people in an unwavering stance?
Is it inevitable to lean towards bias, leaving people out?

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Results from our initial case study demonstrated that people are willing to change their stance on a social issue once they receive a better understanding. The problem with this is the introduction of manipulation and sensationalism during the persons discovery journey, which plays on their core values and beliefs.

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**Reduced version of our journey map.** This illustrates the steps taken when participating in a social movement, from Discovery to Active Participation, to the final stages of Reflection and continued participation.

Our Assumptions

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We can create a product with minimal influence from our own biases by enforcing transparency and accountability.
Our product can feature all sides of an issue from a neutral standpoint.
"Pods" for social issues can be composed of opposing parties of the same issue who can work towards the same goal of displaying verifiable information.